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Find my ICP

You have a product, not a target.

Describe your GTM in a sentence. We draft the hypotheses worth testing and probe each with a small drop — so you focus where replies actually happen, not where the whiteboard said they would. Nothing sends until you've approved the prospects behind it.

Who this is for

Top-down GTM, before the market has answered.

The exchange

What you bring. What you get.

What you bring

  • A description of your product and market. A sentence is enough to start.

What you get

  • A ranked hypothesis set — each scored for discovery-readiness, with sourced rationale.
  • Small probe drops — one per hypothesis.
  • A comparison report that answers which hypothesis earned the focus.
This scenario through the engine

Four steps from a sentence to a verdict.

01

Describe your GTM

One sentence about what you sell and who you think buys it. No list required.

02

Review the ranked hypotheses

Each carries a discovery-readiness score, and every point in the score shows its source. No black boxes.

03

Approve the probes

Weak fits are held up front for your call. You review both touches — email and LinkedIn, in send order — before anything sends.

04

Read the comparison

Which hypothesis earned the focus, and what the losing ones proved. Promote the winner to Kampaign.AI for full orchestration.

Questions

Before you start.

How many prospects does a probe use?

Small, per-hypothesis drops — enough for signal, not a full campaign. The point is to learn which hypothesis deserves a real campaign, not to spend your list finding out.

What happens to losing hypotheses?

They stay, dimmed, with their evidence attached. Nothing silently disappears — you can always see what was tested and what the market refused to confirm.

Do I need a list to start?

No. A description of your product and market is enough. Prospects are sourced after the hypotheses are drafted and scored.

Can I see why a hypothesis scored the way it did?

Yes. Every point in a discovery-readiness score shows its source, so the ranking is inspectable rather than asserted.

What happens once one hypothesis wins?

Promote it to Kampaign.AI for full orchestration. The probe was there to earn that decision, not to replace it.

Other starting points

Different thing in hand?